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Determining the factors affecting the productivity of specialists of the new generation (based on the example of the marketing team of the generation z representatives)


Pomogaeva K.Yu., Brovchenko E.A., Baeva E.G., Malchikova N.S.
(about the authors)

Pomogaeva Kseniya Yurevna – (ITMO University)

Brovchenko Ekaterina Alekseevna – (ITMO University)

Baeva Elena Georgievna – (ITMO University)

Malchikova Nadezhda Sergeevna – (ITMO University)

Published in:
Russian Journal of Labor Economics
– Volume 6, Number 1 (January-March 2019)

JEL classification: J21, J23, J24

Keywords: autonomy, circulation of ideas, degree of control, marketing team, personnel management, team effectiveness


Citation:
Pomogaeva K.Yu., Brovchenko E.A., Baeva E.G., Malchikova N.S. (2019). Determining the factors affecting the productivity of specialists of the new generation (based on the example of the marketing team of the generation z representatives). Russian Journal of Labor Economics, 6(1), 627-636. doi: 10.18334/et.6.1.39776


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Abstract:

The relevance of this article is to study a new type of personnel for the modern labor market. The article presents the results of the work of marketing team of generation Z representatives through an experiment, confirms some of the stated hypotheses about the team’s productivity, provides evidence of the negative impact of autonomy and personal conflicts on work efficiency, justifies the need to ensure circulation of ideas within the team. The author suggests possible options for eliminating the negative consequences of team management. The obtained results can be used in the development of a new personnel management methodology.







References:
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