Petrova Natalya Pavlovna – (The St. Petersburg State University of Economics)
Ovechkina Anna Igorevna – (The St. Petersburg State University of Economics)
The article deals with the current problems and the current state of the largest retailers; the authors analyzed and summarized indicators that reflect the financial and economic results of retail organizations, provided information about the state of the Russian retail and the dynamics of its development. The study of the results of the largest Russian retail chains for the sale of food and features of their functioning was conducted. The relevance of the study of retail trade is determined by the recovery of consumer demand, an increase in the share of networks in the market and the fact that the industry is actively introducing digital technologies. At the same time, retailers operate in conditions of low effective demand, devaluation of the national currency, food embargo and prospects of VAT increase. At the end of the article offers and recommendations on modern directions of development of retail companies in modern conditions are given.
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