The article deals with the current trends of sales management in the market of goods for the house, the author analyzed the approaches to the concept of "retail". The characteristic of the Russian market of goods for the house is presented. The author identifies ten main directions of the retail segment of home goods. The importance of understanding the prospects is assessed by the company as a way to develop and gain a leadership position. The work can be used by specialists in the field of retail sales in professional activities in terms of management decisions on issues related to business development.
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