Kozlova Oksana Aleksandrovna – ( Nizhnevartovsk State University)
Kopylova Yuliya Viktorovna – ( Nizhnevartovsk State University)
Tagirova Aset Vakhaevna – ( Nizhnevartovsk State University)
This article discusses the concept of innovation and innovation in social entrepreneurship. The innovative processes within the framework of the conducted research were understood as purposeful changes in all spheres of entrepreneurial activity, corresponding to the chosen direction of business development, the recorded results of the planned changes and the developed mechanisms for their implementation. Thus, all the main aspects of the functioning of social entrepreneurs in the region were considered from an innovative angle. In today's rapidly changing world requires not only a constant and regular generation of innovations, but also to improve their quality by improving their types such as organizational marketing, financial. Also in this article, the authors came to the conclusion that social entrepreneurs are ready to implement new ideas for our society inspired by the positive results of other organizations and having a staff of employees who see a new solution to social problems and are ready to follow them.
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