Change in character of the modern retail market has been influnced by the rapid growth of the commodity production during the last years as well as the fall of consumer activity and deterioration of conditions of the retail sector crediting as a result of the world financial crisis. In struggle for buyers and cost reduction many of the market players are compelled to turn to the intensive way of development introducing innovative decisions such as automated trade systems. In the article the author gives a brief review of the technique for preliminary estimation of the innovative projects efficiency. This techniques has been developed by the author to be used in the field of self-service systems. The concept of «Equivalent Trade Platform» is introduced and the common factors inluencing sales volumes in traditional retail and self-service retail systems are revealed.
Tel : +7 495 649 6241
Fax : +7 800 3331538
E-mail : bgscience@idbg.ru
Address : RUSSIA, 101000, Moscow, Myasnitskaya st. 13-2
