Kostin K.B., Berezovskaya A.A.Published in:
Russian Journal of Entrepreneurship
– Volume 19, Number 12 (December 2018)

JEL classification: F10, F14, F23

Keywords: e-business, e-platforms, global competitiveness, Global value chains, MNCs


Share:

Abstract:

In the article the authors analyzed the typical features of TNCs e-business development in the People's Republic of China. The key factors of e-business growth in China were identified. Based on the analysis of the Chinese e-business development strategies’ and survey results conducted among Russian and Chinese consumers Russian e-business optimization vectors were proposed based on the application of the Chinese experience.

---

References:
Berezovskaya A.A (2016). Diskussionnaya suschnost i evolyutsionnoe razvitie kreativnoy ekonomiki Kitaya i Rossii v razreze muzykalnogo biznesa [Discussion essence and evolutionary development of creative economy of China and Russia in the context of music business] Feeling and perception of China: a trip to Russia. 120-130. (in Russian).
China’s eCommerce RevolutionMorgan Stanley website. Retrieved December 07, 2016, from http://www.morganstanley.com/ideas/china-e-commerce-revolution
Gu X., O’Connor J. (2006). A new modernity? The arrival of «creative industries» in China International Journal of Cultural Studies. 9 (3). 271-283.
Handbook of Statistics onlineUnctad. Retrieved August 08, 2018, from http://www.unctad.org/Templates/Page.asp?intItemID=33770&lang=1
Human Development Report 2017Hdr.undp.org. Retrieved September 01, 2018, from http://www.hdr.undp.org/sites/ default/files/hdr14-report-en-1.pdf
Kmet E. (2010). Poslednie tendentsii razvitiya rynka elektronnoy kommertsii Kitaya [Recent Trends in E-Commerce Market Development in China]. Theoretical and Practical Aspects of Management. 55-65. (in Russian).
Kostin K.B. (2016). Klassifikatsiya instrumentov tsifrovogo marketinga dlya predpriyatiy otechestvennogo i mezhdunarodnogo turistskogo biznes [Classification of Digital Marketing Tools for Russian and Foreign Travel Agencies]. Ekonomika i upravlenie. (1(123)). 55-57. (in Russian).
Kostin K.B., Berezovskaya A.A. (2017). Sovremennoe sostoyanie i perspektivy razvitiya mirovogo elektronnogo biznesa [Current state and prospects of the global e-business development]. Russian Journal of Entrepreneurship. 18 (24). 4071-4086. (in Russian). doi: 10.18334/rp.18.24.38563.
Top 10 most popular online shopping sites in ChinaChina Daily website. Retrieved December 07, 2016, from http://www.chinadaily.com.cn/business/2014-06/05/content_17563442.htm
Trends in China’s E-Commerce MarketChina Briefing website. Retrieved December 07, 2016, from http://www.china-briefing.com/news/2014/06/04/trends-chinas-e-commerce-market.htm
Tyurina E.A., Tszi Ya., Tsao Ts. (2014). Elektronnaya roznichnaya torgovlya Kitaya: tendentsii razvitiya i analiz podkhodov k otsenke effektivnosti uslug elektronnyh torgovtsev [Electronic Retail in China: Analysis of Trends and Approaches to the Estimating of Online-retailors Efficiency]. Journal of Economy and Entrepreneurship. (4-1(45)). 731-735. (in Russian).
Годовой Отчет ПАО Сбербанк за 2017 гПАО Сбербанк. (in Russian). Retrieved December 23, 2017, from http://www.sberbank.com/common/img/files/Annual_report_rus_y2017.pdf
Данные Всемирного Банка. Retrieved August 11, 2018, from https://data.worldbank.org/indicator/TX.VAL.TECH.CD?end=2014&locations=RU-CN&start=2017
Доклад об информационной экономике за 2017 год: обзор. Цифровизация, торговля и развитиеUnctad.org. (in Russian). Retrieved December 02, 2016, from http://unctad.org/en/PublicationsLibrary/ier2017_overview_ru.pdf
Законопроект Федерального Закона Российской Федерации «Об основах деятельности по организации и проведению зрелищно-развлекательных мероприятий в Российской Федерации» от 01.12.2015 гIntermedia.ru. (in Russian). Retrieved December 02, 2016, from http://www.intermedia.ru/news/287861
Мировой атлас данныхKnoema. (in Russian). Retrieved August 11, 2018, from https://knoema.ru/atlas/topics/Внешняя-торговля/Экспорт
Мировой атлас данныхKnoema. (in Russian). Retrieved August 11, 2018, from ttps://knoema.ru/atlas/topics/Внешняя-торговля/Экспорт/Экспорт-медиатоваров_и_услуг
Мировой атлас данныхKnoema. (in Russian). Retrieved October 28, 2018, from https://knoema.ru/atlas/Китай/Экспорт-высокотехнологичных-товаров?compareTo=US,DE,JP,RU
Послание Владимира Путина Федеральному собранию. Онлайн. «Путин призывает развивать цифровые технологии, но учитывать риски»ТАСС/Ruptly. (in Russian). Retrieved September 06, 2018, from https://tass.ru/ekonomika/3830997