Identifying the need for rebranding entertainment companies and the problem statement Zhuk E.S., Tasina E.D. Identifying the need for rebranding entertainment companies and the problem statement // Russian Journal of Entrepreneurship. — 2017. — Vol. 18. — № 24. — p. 4273-4288. — doi: 10.18334/rp.18.24.38646 Read more ›
Rebranding in Russia: from Spectacular to Efficient Measures Sergey Merkulov Rebranding in Russia: from Spectacular to Efficient Measures // Russian Journal of Entrepreneurship. — 2011. — № 5-1 (183). — p. 80-86. — URL: http://bgscience.ru/com/lib/2884 Read more ›
