purchasing decision styles – BIBLIO-GLOBUS Science

Consumer segmentation on the basis of the study of consumer behavior styles

Tsoy M.E., Zaleshin P.A. Consumer segmentation on the basis of the study of consumer behavior styles // Russian Journal of Entrepreneurship. — 2017. — Vol. 18. — № 21. — p. 3313-3326. — doi: 10.18334/rp.18.21.38543

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Keyword: purchasing decision styles

Consumer segmentation on the basis of the study of consumer behavior styles

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