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Keyword: neuromarketing

Возможности реализации нейромаркетинга для активизации продвижения товаров и услуг потребителям

Ketova N.P., Granovskaya I.Yu. Возможности реализации нейромаркетинга для активизации продвижения товаров и услуг потребителям // Creative Economy. — 2020. — Vol. 14. — № 1. — doi: 10.18334/ce.14.1.41366

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The implementation of the unconscious acts in marketing communications of the consumer with the brand

Shadrin V.G., Konovalova O.V., Shemchuk M.A. The implementation of the unconscious acts in marketing communications of the consumer with the brand // Creative Economy. — 2019. — Vol. 13. — № 11. — p. 2289-2300. — doi: 10.18334/ce.13.11.41352

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Neurotechnologies of visual merchandizing in retail trade

Panasenko S.V., Ramazanov I.A. Neurotechnologies of visual merchandizing in retail trade // Russian Journal of Entrepreneurship. — 2018. — Vol. 19. — № 3. — p. 657-670. — doi: 10.18334/rp.19.3.38823

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