matrix “Choosing a loyalty strategy”

Building segmentation on the basis of modified RFM analysis to increase customer loyalty

Tsoy M.E., Schekoldin V.Yu., Lezhnina M.N. Building segmentation on the basis of modified RFM analysis to increase customer loyalty // Russian Journal of Entrepreneurship. — 2017. — Vol. 18. — № 21. — p. 3113-3134. — doi: 10.18334/rp.18.21.38506

Tel : +7 495 649 6241

Fax : +7 800 3331538

E-mail : bgscience@idbg.ru

Address : RUSSIA, 101000, Moscow, Myasnitskaya st. 13-2

Keyword: matrix "Choosing a loyalty strategy"

Building segmentation on the basis of modified RFM analysis to increase customer loyalty

BIBLIO-GLOBUS Science

Other sites