mass involvement in a sport – BIBLIO-GLOBUS Science

The role of marketing communications in the development of sports

Lubov Mironova The role of marketing communications in the development of sports // Creative Economy. — 2015. — Vol. 9. — № 8. — p. 1043-1060. — doi: 10.18334/ce.9.8.583

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Keyword: mass involvement in a sport

The role of marketing communications in the development of sports

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