marketing and behavioral adaptation – BIBLIO-GLOBUS Science

To the development of classifications of retail chains in terms of their marketing adaptation to the requirements of an unstable market

Schepakin M.B., Oblogin M.V., Mikhaylova V.M., Sokolova L.I. To the development of classifications of retail chains in terms of their marketing adaptation to the requirements of an unstable market // Russian Journal of Innovation Economics. — 2019. — Vol. 9. — № 2. — p. 571-594. — doi: 10.18334/rp.20.5.40624

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Keyword: marketing and behavioral adaptation

To the development of classifications of retail chains in terms of their marketing adaptation to the requirements of an unstable market

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