emotions in marketing – BIBLIO-GLOBUS Science

The role of impressions in the consumer choice of B2B buyers (on the example of the commercial vehicles market)

Syumachenko-Drozdova Yu.N. The role of impressions in the consumer choice of B2B buyers (on the example of the commercial vehicles market) // Russian Journal of Entrepreneurship. — 2019. — Vol. 20. — № 4. — p. 905-916. — doi: 10.18334/rp.20.4.40595

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Keyword: emotions in marketing

The role of impressions in the consumer choice of B2B buyers (on the example of the commercial vehicles market)

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