customer value during his life cycle (CLV)

Study of the the relationship between customer satisfaction and value over the life cycle (CLV)

Arenkov I.A., Ishmukhametov R.R., Smirnov S.A. Study of the the relationship between customer satisfaction and value over the life cycle (CLV) // Russian Journal of Entrepreneurship. — 2017. — Vol. 18. — № 18. — p. 2677-2694. — doi: 10.18334/rp.18.18.38309

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Keyword: customer value during his life cycle (CLV)

Study of the the relationship between customer satisfaction and value over the life cycle (CLV)

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