consumer markets – BIBLIO-GLOBUS Science

Strategic mistakes while creating new markets: analysis of world practice

Zakharova I.A. Strategic mistakes while creating new markets: analysis of world practice // Creative Economy. — 2018. — Vol. 12. — № 3. — p. 245-260. — doi: 10.18334/ce.12.3.38871

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Keyword: consumer markets

Strategic mistakes while creating new markets: analysis of world practice

BIBLIO-GLOBUS Science

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