Bakurova E.N.Published in:
Russian Journal of Entrepreneurship
– Volume 19, Number 8 (August 2018)

JEL classification: D40, D49, Q56

Keywords: balanced scorecard, competition strategies focused on sustainable development; strategy implementation


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Abstract:

The strategies of competitive struggle focused on sustainable development are implemented on the basis of their five types developed by foreign scientists, which are considered in this article. Their choice is due to the fact that most enterprises follow sustainable development for competitive and strategic reasons. That is, enterprises use the environmental and social potential of sustainable development for their economic activities. The appropriate type of strategy is determined depending on the type of use of sustainable achievements of the enterprise within the balanced scorecard.

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