Yashin Sergey Nikolaevich – (Lobachevsky State University of Nizhni Novgorod – National Research University (UNN))
Ambartsumyan Artur Eduardovich – (LLC “Advertising Agency “МОСТ”)
Lapshina Ekaterina Nikolaevna – (Lobachevsky State University of Nizhni Novgorod – National Research University (UNN))
The article discusses the role of economic analysis of innovation in the formation of the objective assessment of the results of activities and the development strategy of the organization. The proposed method of assessing the innovative development of the enterprise allows to determine the rating of the enterprise in industry group companies in terms of their level of innovation development. The method is based on a retrospective analysis of standardized grouped normalized indicators and makes it possible to objectively and confidently justify the adoption of management decisions in the field of innovation.
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