Pavlov A.Yu., Bondin I.A., Pavlova D.Yu.Published in:
Russian Journal of Entrepreneurship
– Volume 18, Number 20 (October 2017)

JEL classification: G30, G31, G32

Keywords: criteria for assessing the potential, financial potential, investment feilds, investment strategy, telecommunications company


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Abstract:

The article defines the "financial potential" from the point of the organization's resources and management for achieving the maximum efficiency. We suggest to consider financial potential of the company as an assessment result of future revenues from the implementation of investment projects that can be possibly received by the organization under the given market conditions. In the study we have developed criteria for assessing the financial potential depending on the nature of sources of funds (equity, borrowed funds). We have also developed criteria for investment strategy, which includes four stages of implementation such as analysis, assessment, control, adjustment. Using the example of the telecommunications company PJSC "Rostelecom" we analyze financial indicators of the departments of the Macroregional Division "Volga" and assess the management of the financial potential of the Penza branch. We suggest the directions of the investment strategy, which allow increasing the long-term financial opportunities of the Penza branch of PJSC "Rostelecom".

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