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Dependence of Enterprise Business Reputation on Innovative Level of Development


Evgeniy Makarov, Sofyya Dyyakonova
(about the authors)

Makarov Evgeniy Ivanovich – Dr. of Econ. Sci., Professor, Voronezh State University of Architecture and Civil Engineering

Dyyakonova Sofyya Nikolaevna – Cand. of Tech. Sci., Associate Professor, Chair of Economy and Entrepreneurship Fundamentals, Voronezh State University of Architecture and Civil Engineering

Published in:
Creative Economy
– № 7 / July, 2012



Keywords: brand, business reputation, competition, goodwill, innovations, value


Citation:
Evgeniy Makarov, Sofyya Dyyakonova (2012). Dependence of Enterprise Business Reputation on Innovative Level of Development. Creative Economy, 6(7), 119-124. — url: http://bgscience.ru/com/lib/885


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Abstract:

Work considers business reputation (goodwill), brand and their difference. Influence of innovative factor and technical level of development on business reputation value is considered. Functional dependence of business reputation value on innovative development and other factors is defined.







References:
1. Dyyakonova S.N. Povyshenie roli delovoy reputatsii v deyatelnosti predpriyatiy / S.N. Dyyakonova // Nauchnyy Vestnik VGASU. – 2006. - № 4. S. 36-40.
2. Dyyakonova S.N. Znachimosty brenda kak faktora konkurentosposobnosti predpriyatiya / S.N. Dyyakonova // Nauchnyy Vestnik VGASU. – 2008. - № 6. - S. 42-47.
3. Kapferer Zhan-Noel. Brend navsegda: sozdanie, razvitie, podderzhka tsennosti brenda; per. s angl. E. V. Vinogradovoy M: Vershina,2007.-448 s.
4. Karelov S. Kak prevratity innovatsii v reputatsiyu (i naoborot) [Elektronnyy resurs]. Rezhim dostupa: http://blog.witology.com/?p=945