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The theoretical basis of formation of innovative and creative economy: the transition from homo economicus to homo creator model


A. Popov, Sergey Ivanov
(about the authors)

Popov A. I. – Dr. of Econ. Sci., Professor, honored worker of higher school of Russia; professor of the department of economic theory, St. Petersburg State University of Economics and Finance finec_oet@mail.ru

Ivanov Sergey Aleksandrovich – Dr. of Econ. Sci., Professor of economics and management, St. Petersburg State University Fire Service EMERCOM Russia

Published in:
Creative Economy
– № 5 / May, 2009



Keywords: creative peoplehomo creativus model, hard goods, homo economicus model, homo faber model, innovation and creative economic system, intellectual capital, rational hedonist model, soft commodity


Citation:
A. Popov, Sergey Ivanov (2009). The theoretical basis of formation of innovative and creative economy: the transition from homo economicus to homo creator model. Creative Economy, 3(5), 3-12. — url: http://bgscience.ru/com/lib/88


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Abstract:

This article discusses the transition from well-known classical models of human behavior «homo economicus» to the model of the creative person «homo creativus», the basic provisions of which are knowledge, innovation, sciencetechnology. A critical analysis of the Marx’s model «homo faber», Bentama’s model «rational hedonist» and its varieties, considered by A. Marshall, J. Schumpeter, U. Dzhevonsom etc. In this paper, the advantages of creative human model are justified and specific suggestions for updating the technological basis and the formation of innovative and creative economy in Russia.







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