Ipateva I.A.Published in:
Russian Journal of Humanistic Psychology
– Volume 4, Number 1 (January-March 2017)



Keywords: advertising ethics, advertising messages, behavior manipulation, psychological impact, public opinion


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Abstract:

In this article the author describes some methods of psychological impact of advertising messages and considers their socio-ethical basis. The main attention is paid to the specificity of psychological manipulation of human consciousness through the creation of advertising for commercial organizations’ goals.

Highlights:

• Today advertising is of key importance in informing a consumer
• The golden rule of marketing is unobtrusiveness and constant impact
• Marketers and sociologists conduct extensive research in order to get as close as possible to the thinking model of a potential consumer
• Advertising from any angle looks like a control tool of behavior of a person or a group of people

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References:
Selyukov M.V., Shalygina N.P., Kulik A.M. (2013). O roli i znachenii marketingovyh tekhnologiy v povyshenii effektivnosti deyatelnosti khozyaystvuyuschikh subektov [The role and importance of marketing technologies in increasing the efficiency of economic entities' activity]. Modern problems of science and education. (5). 400. (in Russian).
Покидова Е.В. Реклама: креатив или обман?Дело-пресс. (in Russian). Retrieved January 13, 2017, from http://delo-press.ru/articles.php?n=6149