The article considers the current issues of formation of client behavior using the example of trade organizations. Client behavior management includes the assessment of the behavioral types and diagnosis of behavioral attitudes of staff to clients of the organization. The assessment of client behavior and behavioral attitudes of staff is based on the use of organizational behavior models. Systematic approach is at the heart of client behavior management. Recommendations for management of client-oriented behavior of staff are oriented on managers, HR managers, teachers, university students.
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