Kolosova Tatyyana Valentinovna – Cand. of Econ. Sci., assistant professor of economic analysis and management, Nizhny Novgorod State University
Kozlova Oksana Aleksandrovna – Cand. of Econ. Dci., assistant professor at the department of marketing and advertising
Innovations are vital important for the сompany, for its success in the competitive development. The article emphasizes the management of intangible assets that are largely sources of majority of technological, technical and product innovations in the modern world. Forming a portfolio of IA in the intra-level will use it as a tool for developing an effective innovation strategy of the company.
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