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Content analysis as a method of research: advantages and limitations


Izabella Pashinyan
(about the author)

Pashinyan Izabella Ashotovna – Ph.D. in Sociology,Deputy Executive Director (International Academy of Television and Radio)

Published in:
Scholarly Communication Review
– Volume 2, Number 3 (May-June, 2012)



Keywords: content, content analysis, publication


Citation:
Izabella Pashinyan (2012). Content analysis as a method of research: advantages and limitations. Scholarly Communication Review, 2(3), 13-18. doi: 10.18334/np2355


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Abstract:

The most important source of information for solving poorly-structured problems is the content analysis.Content analysis is an analysis of homogeneous arrays of documents, in particular, publications in mass media, which has as its subject content analysis of text arrays and productsof communication correspondence. In national research traditions content analysis is defined as the quantitative analysis of texts and text arrays for subsequent interpretation of the content identified by numeric patterns








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