Surovitskaya Galina Vladimirovna – Cand. of Tech. Sci., Associate Professor, Head of Planning and Analytical Department, Penza State University
Surzhikova Anna Vladimirovna – Assistant Chair, Chair of Marketing and Strategic Planning, Department of Economics Russian State Herzen University
Saakova Liliya Valerianovna – Applicant, Chair of Marketing Saint-Petersburg State University of Economy and Finance
In the network of triple spiral theory of development and the quality management theory the article analyses possible ways of cooperation between universities, business structures and public authorities in the context of management innovations realization. The author have worked out the recommendations for quality management system changes at the universities for improving of business practice of universities.
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