Rasskazova Natalyya Valeryevna – Cand. of Econ. Sci., Associate Professor, Chair of Economic Theory, Penza State Pedagogical University n.a. V.G. Belinsky
Grischenkov Aleksandr Ivanovich – Cand. of Econ. Sci., Associate Professor, Head of Chair, Professor, Chair of Marketing, Bryansk State University n.a. Academician I.G. Petrovsky
Saakova Liliya Valerianovna – Applicant, Chair of Marketing Saint-Petersburg State University of Economy and Finance
Formation and development of innovative economy is defined by the presence of institutional environment corresponding to the given type of evolution. One of the institutions ensuring innovative development are small business. The main characteristic of small business is creativity, which allows reacting fast on changing state of market, exploring new market niches, implementation of innovative production technologies.
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