bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Intercompany Network Cooperation in Industrial Markets Distribution


Valentina Moschelkova, Evgeniya Gorlacheva, Nadezhda Kolesnik
(about the authors)

Moschelkova Valentina Yuryevna – Cand. of Econ. Sci., Assistant, Chair of Management, Faculty of Engineering Business and Management, Moscow State Technical University n.a. N.E. Bauman

Gorlacheva Evgeniya Nikolaevna – Cand. of Econ. Sci., Assistant, Moscow State Technical University n.a. N.E. Bauman

Kolesnik Nadezhda Aleksandrovna – Trainee-Researcher of Network Forms Organization Laboratory, Faculty of Management, Research University of Higher School of Economics

Published in:
Journal of International Economic Affairs
– № 2 (2), December 2011



Keywords: distribution, industrial markets, intercompany network cooperation


Citation:
Valentina Moschelkova, Evgeniya Gorlacheva, Nadezhda Kolesnik (). Intercompany Network Cooperation in Industrial Markets Distribution. Journal of International Economic Affairs, 1(2), 3-16. — url: http://bgscience.ru/com/lib/5950


Share:

Abstract:

Modern paradigm of distribution development on industrial markets are based on marketing of relationships as foundation to establishment and development of efficient relations with partners and buyers. Article represents evolution of approaches, concepts, describing main characteristics of distribution activity. Specific differences of industrial markets from consumer goods markets are recognized. Mechanism of intercompany network cooperation in distribution is considered.







References:
1. Basov N.V. Seti mezhorganizatsionnyh vzaimodeystviy kak osnova realizatsii otkrytyh innovatsiy // Innovatsii. – 2010. ‒ №7. – S. 36-47.
2. Gorlacheva E.N., Omelchenko I.N. Rol mezhfirmennogo vzaimodeystviya pri realizatsii kontseptsii otkrytyh innovatsiy // Nauka i obrazovanie: elektronnoe nauchno-tekhnicheskoe izdanie. – 2010. ‒ №12. – S.1-17. // http://technomag.edu.ru/doc/163089.html
3. Dvoryadkina E. B. Lokalnyy potrebitelskiy rynok: setevye aspekty razvitiya [Elektronnyy resurs] / E. B. Dvoryadkina, N. V. Novikova, D. Yu. Verevkin; nauch. red. E. G. Animitsa. - Ekaterinburg: Izdatelstvo UrGEU, 2010. - Elektron. tekstovye dan. (1 fayl).
4. Ivina L.V., Vorontsov V.A. Sovremennyy anglo-russkiy tolkovyy biznes-slovar. – M.: AST, 2007. – 352 s.
5. Kastels M. Informatsionnaya epokha: ekonomika, obschestvo i kultura / M. Kastels; Pod red. O.I.Shkaratana. – M.: GU VShE, 2000. – 608 s.
6. Kachalov I. Planirovanie prodazh s tochnoy 90 % i vyshe – SPb.: Piter, 2008. - 304 s.
7. Kotler F., Keller K.L. Marketing menedzhment – SPb.: Piter, 2007. – 816 s.
8. Morozov O.B. Distribyyutsiya v logistike. «Osnovy logisticheskoy teorii v praktike uspeshnogo vedeniya sovremennogo biznesa», spetsialnyy kurs. – 2005 // http://www.apmath.spbu.ru/ru/staff/morozov/.
9. Oleynik A. Model setevogo kapitalizma / Institutsionalnaya ekonomika. ‒ M.: INFRA-M, 2005. ‒ 410 s.
10. Putinskiy B.I. Teoriya i praktika dogovornogo regulirovaniya – M.: Zertsalo-M. ‒ 2008. – 224 s.
11. Startsev A.V., Goncharov Yu.M. Istoriya predprinimatelstva v Sibiri (XVII‒nachalo XX v.): uch. posobie. ‒ Barnaul: Izd-vo Alt. un-ta, 1999. ‒ 215 s.
12. Strelets, I. A. Obschestvo setevyh struktur i informatsionnyh resursov kak setevoe blago // Vestnik Mosk. un-ta. Ekonomika. ‒ 2003. ‒ № 5. ‒ S. 3-18.
13. Tretiak O.A. Marketing: novye orientiry modeli upravleniya. – M.: INFRA-M, 2005. – 405 s.
14. Sheresheva M. Yu. Formy setevogo vzaimodeystviya kompaniy. M.: GU-VShE, 2010. ‒ 291 s.
15. Sheresheva M.Yu. Tipy setevogo mezhfirmennogo vzaimodeystviya // Razvitie form mezhfirmennoy kooperatsii: seti i vzaimootnosheniya: Doklady uchastnikov Seti masterstva. M.:ID GU-VShE, 2008. S.24-59.
16. Anderson, J., Narus, J. Partnering as a focused business strategy // California Management Review № 33, 1991. ‒ P. 95– 113.
17. Chandler, A. (1977) The visible hand. The managerial revolution in American business, Harvard University Press, Cambridge. Mass.
18. Coughlan A.T. Anderson E., L.W.S. and El-Ansary, A.I. Marketing Channels – NY.: Prentice-Hall, Upper Saddle River, 2001. – 624 p.
19. Gadde, L.E., & Snehota, I. Rethinking the Role of Middlemen // Paper for IMP BI - Oslo, 2001. – P. 2-8.
20. Granovetter M. Economic Action and Social Structure: The Problem of Embeddedness // American Journal of Sociology. ‒ 1985. ‒ № 3. ‒ Vol.91. – P. 481-510.
21. Hall M. Distributive trading - London: Hutchinson’s University Library, 1949. – 186 p.
22. Logan R.K., Stokes L.W., Collaborate to Compete: Driving Profitability in the Knowledge Economy - Toronto and New York: Wiley, 2003. – 320 p.
23. Mudambi S. M., Aggarwal R., Industrial Distributors: Can They Survive in the New Economy? // Industrial Marketing Management. ‒ 2003. ‒ #32(4). – P. 317-325.
24. Mulgran, G.J. Communication and control: Networks and new economies of Communication - Oxford, 1991. – 302 p.
25. Sparling. S. Introduction to Business Organization - NY: MacMillan. 1906. - 392p.
26. Wasserman S. Social Network Analysis: Methods and Applications / S. Wasserman, K. Faust. - Cambridge: Cambridge University Press, 1994. – 825 p.
27. Webster F. E. The changing role of marketing in corporation // Journal of Marketing. – 1992. ‒ #56. ‒ P.1-17.