Molodenkov Aleksandr Aleksandrovich – Lecturer, Chair of Economics, International University of Nature, Society and Human “Dubna”, branch “Kotelniki”
Petrovskiy Viktor Pavlovich – Cand. of Techn. Sci., Head of Laboratory, Integrate Institute of High Temperatures, Russian Academy of Sciences
Saakova Liliya Valerianovna – Applicant, Chair of Marketing Saint-Petersburg State University of Economy and Finance
The paper presents economic research, devoted to readiness of regional television companies for conversion to digital broadcasting in 2015. The author held sociological research on the topic of readiness of the audience in regions to conversion from analogue television to digital. The author suggests alternative solution for conversion of the regional television companies to digital broadcasting.
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