Currently Russian manufacturers of road-building equipment play a role of the “catching up” in relation to foreign ones primarily because of the absence of advanced technologies. The trade area of Russian entities is limited to the territory of the CIS countries that that hinders extensive sale growth and reducing costs of production. This article suggests a resolution of these problems by means of mutually advantageous cooperation between domestic and foreign producers in the form of starting joint business in the territory of Russia for the purpose of attracting foreign investments and technologies and acquiring joint experience. The results of this research can be helpful not only to domestic, but also to foreign companies (especially Chinese ones) in the Russian market of road-building equipment.