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Marketing of territories as the major factor of social and economic rise in region


Bariyat Khasbulatova, Azat Sadriev, Sergey Nikolaev, Aleksandr Muradov
(about the authors)

Khasbulatova Bariyat Medzhidovna –

Sadriev Azat Rafailovich –

Nikolaev Sergey Dmitrievich –

Muradov Aleksandr Vladimirovich –

Published in:
Creative Economy
– № 12 / December, 2010



Keywords: investment appeal, investment climate, investment potential of the territories, reputation of territory, territorial image, territorial individuality


Citation:
Bariyat Khasbulatova, Azat Sadriev, Sergey Nikolaev, Aleksandr Muradov (2010). Marketing of territories as the major factor of social and economic rise in region. Creative Economy, 4(12), 97-101. — url: http://bgscience.ru/com/lib/495


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Abstract:

Territorial image now becomes real and extremely important resource of economy. Favorable image of this or that territory in many respects defines the successful solution of these problems, and its reputation acts as a primary factor of a choice. What means the attraction of investment, including foreign, today, the expansion of trade markets for products of national and regional manufacturers, attraction of a labour resources, development of entrance tourism: its problems and prospects – these and other questions are considered in the present article.







References:
1. Evstigneeva L., Evstigneev R. Subfederalnye aspekty globalizatsii // Voprosy ekonomiki. 2003. № 5.
2. Kotler F., Asplund K., Reyn I., Khayder D. Marketing mest / Stokgolmskaya shkola ekonomiki v Sankt-Peterburge. — SPb., 2005.
3. Pankrukhin A.P. Marketing territoriy. 2-e izd. — SPb.: Piter, 2006.