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Influence model of the Internet on the companies' marketing activity


Ivan Samoylov, Azat Sadriev, Sergey Nikolaev, Aleksandr Muradov
(about the authors)

Samoylov Ivan Vitalyevich –

Sadriev Azat Rafailovich –

Nikolaev Sergey Dmitrievich –

Muradov Aleksandr Vladimirovich –

Published in:
Creative Economy
– № 12 / December, 2010



Keywords: complex of marketing, influence model, internet-marketing, marketing activity


Citation:
Ivan Samoylov, Azat Sadriev, Sergey Nikolaev, Aleksandr Muradov (2010). Influence model of the Internet on the companies' marketing activity. Creative Economy, 4(12), 56-60. — url: http://bgscience.ru/com/lib/490


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Abstract:

The article offers the influence model of the Internet on the companies’ marketing activity. It is demonstrated that all companies, irrespective of using Internet-marketing in their activity, are under influence of the changes in the economic environment caused by the development of Internet-technologies.







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