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Management of client’s motivations in the retail trade


Larisa Titova, Andrey Kolosov
(about the authors)

Titova Larisa Grigoryevna – Associate professor of the Chair of Marketing and Logistics, Candidate of Science, Economics, Financial University under the Government of the Russian Federation

Kolosov Andrey Olegovich – Postgraduate of the Chair of Marketing and Logistics, Financial University under the Government of the Russian Federation

Published in:
Russian Journal of Entrepreneurship
– № 22 / November, 2014



Keywords: client, goals, interests, motivation, motivational complex, needs, technique of influence


Citation:
Larisa Titova, Andrey Kolosov (2014). Management of client’s motivations in the retail trade. Russian Journal of Entrepreneurship, 15(22), 138-145. — url: http://bgscience.ru/com/lib/4847


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Abstract:

The article contains characteristics of main structural components of a client’s motivational complex in the retail trade, analyzes techniques of influence on a client, which will help to enhance competitive advantages and increase the sales volumes.







References:
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