The Russian market of wholesale and retail trade has been developing dynamically in recent years. Moreover the growth of the market is connected not only with its natural extension but with the implementation of innovative goods, works, services and trading tools. The purpose of the research is to define the quantitative changes in the market of wholesale and retail trade as well as the indicators of its innovative development. During the research the author analyzes the statistical data and the results of a retrospective Russian researches. To the results of the research we can include the definition of the dynamics of change in the share of innovative goods, works and services in the total volume of shipped goods, works and services of the Russian Federation. A special attention is given to the special innovations in particular the construction of a model of the supply chain of a digital order. The definition of the main directions of the development of innovative activity of trade companies by the author opens up possibilities for further theoretical and applied researches.
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