Yuliya Tsoy, Svetlana Golyas, Sergey Nikolaev, Aleksandr MuradovPublished in:
Creative Economy
– № 10 / October, 2010



Keywords: bank strategy, innovative activity at a bank, reengineering ofbank products


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Abstract:

The article considers basic aspects of development and implementation of bank innovative products as key factors success in development of Russian banks. The structure of bank development strategy is specified in the article as well as the structure of its innovative constituent strengthening. The author offers methods for bank innovative potential rise. He also substantiates the necessity for reengineering of the active bank products on the base of process approach for the purpose of profit growth and client base widening.

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