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Formation of types of sales management systems at enterprises


Natalyya Aroyan
(about the author)

Aroyan Natalyya Mesropovna – Postgraduate student, Teaching Assistant, Academic Department of General strategic management, Rostov State University of Economics, Rostov-on-Don

Published in:
Russian Journal of Entrepreneurship
– № 1 / January, 2014



Keywords: classification, formation mechanism, functioning effectiveness, sales management system


Citation:
Natalyya Aroyan (2014). Formation of types of sales management systems at enterprises. Russian Journal of Entrepreneurship, 15(1), 23-33. — url: http://bgscience.ru/com/lib/4600


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Abstract:

The article presents the analysis of formation mechanisms of the types of sales management systems (SMS) which are used by enterprises in modern Russian markets. The types of SMS are classified. Basing on the answers of the respondents, the most important functions of the sales management systems were pointed out. The main reasons for applying a simplified approach to the formation of SMS are formulated.







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