Sergey VolodinPublished in:
Russian Journal of Entrepreneurship
– № 4 / February, 2013



Keywords: marketing management system, project strategic management, strategic development department


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Abstract:

Issues on a goal-setting, objective-setting and designing of a subdivision structure of a strategic development in an enterprise are discussed in this work Peculiarities of a project management are described, a system of their commercialization, allowing eliminating disbalance between conditions of marketing specialists and developers, directly performing R&D, is proposed.

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