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Development and Implementation of Trade Network Strategy in the Consumer Market


Diana Grebenyuk
(about the author)

Grebenyuk Diana Valeryevna – Postgraduate Student of the Chair of Sectoral Economics, Siberian University of Consumers’ Cooperation, Novosibirsk

Published in:
Creative Economy
– № 1 / January, 2013



Keywords: external microenvironment of consumer market, factor analysis, mechanism of management of the trading company, target market, trade networks


Citation:
Diana Grebenyuk (2013). Development and Implementation of Trade Network Strategy in the Consumer Market. Creative Economy, 7(1), 121-126. — url: http://bgscience.ru/com/lib/4070


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Abstract:

In the article the process of design and implementation of the strategy of trade network is presented as a set of interrelated stages. The content of these stages is disclosed, within the stage of determining the target market the perspective of differentiated marketing is demonstrated.







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