Natalyya Korotkova, Aleksandr Zaytsev, Sergey Nikolaev, Aleksandr MuradovPublished in:
Creative Economy
– № 7 / July, 2010



Keywords: co-development, innovation making process, innovators, lead users, new product development, user innovations


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Abstract:

The consumers have a potential and desire to generate and to test innovative product ideas and concepts, to share product-related information and to improve existing product. The article describes the possible ways of “enterprise – customer” cooperation during the product development process (idea generation, idea selection, design; prototype building, test and product launch). The paper presents the key results of literature review and the analysis of the innovative customer’s role in co-development of new products.

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