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Repositioning of the Travel Agency: the Need or Tribute to the Times?


Dmitriy Pospelovskiy
(about the author)

Pospelovskiy Dmitriy Vladimirovich – Postgraduate Student, Northern (Arctic) Federal University, Arkhangelsk

Published in:
Russian Journal of Entrepreneurship
– № 23 / December, 2012



Keywords: image of the travel agency, repositioning, tourist business, tourist product, trademark


Citation:
Dmitriy Pospelovskiy (2012). Repositioning of the Travel Agency: the Need or Tribute to the Times?. Russian Journal of Entrepreneurship, 13(23), 143-148. — url: http://bgscience.ru/com/lib/3951


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Abstract:

The article identifies the main approaches to repositioning in the tourist business. The causes and principles of the transition to repositioning, and the problems faced by the company in this process are addressed.







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