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Tourist Brands of the Territory: Structure and Peculiarities


Natalyya Levochkina
(about the author)

Levochkina Natalyya Alekseevna – Associate Professor, Candidate of Economic Sciences, Candidate of Historic Sciences, Omsk State University named after F.M. Dostoevsky

Published in:
Russian Journal of Entrepreneurship
– № 20 / October, 2012



Keywords: brand, tourist brand, tourist image of the area


Citation:
Natalyya Levochkina (2012). Tourist Brands of the Territory: Structure and Peculiarities. Russian Journal of Entrepreneurship, 13(20), 152-158. — url: http://bgscience.ru/com/lib/3851


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Abstract:

The article covers the different types of tourist brands, sources of their formation and the impact on tourist image of the area and provides examples of regional brands.







References:
1. Levochkina N.A. Regionalnye turisticheskie brendy Rossii kak instrument glokalizatsii sotsialno-ekonomicheskikh protsessov // Rossiya i Evropa. Edinoe ekonomicheskoe prostranstvo: Sbornik materialov Mezhdunarodnoy nauchno-prakticheskoy konferentsii, 2-3 dekabrya 2010 g. – Omsk: Izdatelstvo OI RGTEU, 2010. – S. 426-428.
2. Pankrukhin A.P. Marketing territoriy. – SPb: Piter, 2006. – 416 s.