Keywords:on-line booking system, sales channels, tour operators, travel agencies, web-marketing
Citation: Evgeniy Itsakov (2012). Types and Structure of Marketing Channels and Stimulation of Hotel Sales. Logic of Management Decision Making Under Marketing Channels Choice. Russian Journal of Entrepreneurship, 13(17), 102-106. — url: http://bgscience.ru/com/lib/3810
Share:
Abstract:
Article considers main marketing channels of hotel services sales. Their pluses and minuses are analyzed. Main attention is paid to on-line booking systems which are innovative marketing channels for Russia.
References: 1. Busygin A.V. Predprinimatelstvo. Osnovnoy kurs. − M: INFRA-M, 1997. − 608 s.
2. Turisticheskie innovatsii i tekhnologicheskie trendy: seychas i v buduschem [Elektronnyy resurs]. − Rezhim dostupa: http://www.phocuswright.com/products/4080.