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Decision-Making in Marketing under Risk and Uncertainty


Rinaly Suleymanov
(about the author)

Suleymanov Rinaly Faridovich – Applicant, St. Petersburg State University of Economics and Finance

Published in:
Russian Journal of Entrepreneurship
– № 12 / June, 2012



Keywords: decision-making process, risks, solution in marketing, uncertainty


Citation:
Rinaly Suleymanov (2012). Decision-Making in Marketing under Risk and Uncertainty. Russian Journal of Entrepreneurship, 13(12), 63-69. — url: http://bgscience.ru/com/lib/3691


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Abstract:

The paper is devoted to the issue of decision-making in marketing. There are certain differences found between decisions made in the area of marketing and other managerial solutions. The decision-making process in marketing is described, and the need for a method of optimal decision making under risk and uncertainty.







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