Marina StanislavskayaPublished in:
Russian Journal of Entrepreneurship
– № 09 / May, 2012



Keywords: assessment methodology, competitiveness, indicators of consumer preferences, integral index of competitiveness, relative indicator of competitiveness, retail trade company


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Abstract:

The article suggests a method of calculating competitiveness of trading companies. According to the writer, its strengths include simplicity in use for both trading companies themselves and local authorities, a good combination of subjective and objective approaches, and no need to use the internal information of the company, which is often a trade secret.

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