Elena KiselevaPublished in:
Russian Journal of Entrepreneurship
– № 6 / March, 2012



Keywords: borrowed capital, cost optimization, funding strategy, ipo, optimization of assets, partnership, sponsorship, tourism


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Abstract:

The article analyzes the main ways of attracting funding for development of small and medium-scale business in tourism. It shows both advantages and disadvantages of various kinds if strategies in making up portfolios of borrowed funds sources and structure of financing.

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References:
1. HVS (A global consulting and services organization focused on the hotel, restaurant, shared ownership, gaming and leisure industries), Jared M Muenks, Narrowing the Financing Gap, March 2009
2. Top 10 thoughts for the hospitality industry, Ernst & Young’s Global Real Estate Center, 2009
3. Kiseleva E. V. Marketing turisticheskogo potentsiala regiona – effektivnye podkhody i instrumenty marketingovoy politiki [Elektronnyy resurs]. – Rezhim dostupa: http://www.strategy.ru/publications/190.
4. Identifying opportunities in a changing market: Exceptional Enterprises survey results (hospitality companies). Ernst&Young. 2009.