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Determining the Structure of the Budget and the Key Efficiency Indicators for Assessing the Effectiveness of the Suggested Measures


Olyga Fokina
(about the author)

Fokina Olyga Vasilyevna – Cand. of Econ. Sci., Associate Professor, Vyatka State Agricultural Academy, Kirov

Published in:
Creative Economy
– № 1 / January, 2012



Keywords: budget, importance, indicators, life cycle, marketing tools, utility


Citation:
Olyga Fokina (2012). Determining the Structure of the Budget and the Key Efficiency Indicators for Assessing the Effectiveness of the Suggested Measures. Creative Economy, 6(1), 185-188. — url: http://bgscience.ru/com/lib/3383


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Abstract:

The article suggests a method for determining the structure of the budget for marketing activities of catering organizations. Within the given methodology the budget is formed based on the utility and importance of marketing tools and the life cycle of the organization.







References:
1. Morris R. Marketing: situatsiya i primery. − M.: YuNITI, 1996.
2. Simonova A.P. Assortimentnaya politika firmy uchebnik dlya vuzov. – M.: GEOTAR-Media, 2006. – 245 s.