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Airline Travel Services in Russia and Abroad


Mariya Guseva, Vladimir Belyanskiy
(about the authors)

Guseva Mariya Viktorovna – Postgraduate Student, Department of Hotel and Tourist Business, Plekhanov Russian University of Economics

Belyanskiy Vladimir Protasovich – Dr. of Econ. Sci., Professor, Department of Hotel and Tourist Business, Plekhanov Russian University of Economics

Published in:
Russian Journal of Entrepreneurship
– № 12-2 / December, 2011



Keywords: airline travel services, international and domestic experience, services sector


Citation:
Mariya Guseva, Vladimir Belyanskiy (2011). Airline Travel Services in Russia and Abroad. Russian Journal of Entrepreneurship, 12(12), 152-156. — url: http://bgscience.ru/com/lib/3352


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Abstract:

The article looks upon the western experience of managing airline travel services, which is highly effective due to its marketing priorities. The writers think that the Russian practices in the area are primarily logistics oriented, whereas market management methods of packaged service provision by airlines are extremely underestimated and underused.







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