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To the Question about What the System of Marketing is


Aleksandra Obukhova
(about the author)

Obukhova Aleksandra Yuryevna – Postgraduate Student, Faculty of Economics and Business Technology, Bratsk State University

Published in:
Russian Journal of Entrepreneurship
– № 11-1 / November, 2011



Keywords: marketing subsystem, properties of system of marketing, system of marketing, system of marketing functions


Citation:
Aleksandra Obukhova (2011). To the Question about What the System of Marketing is. Russian Journal of Entrepreneurship, 12(11), 77-84. — url: http://bgscience.ru/com/lib/3244


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Abstract:

In her study, the writer attempts to answer the question of what “system of marketing” actually is. Analyzing the concept, its key components are determined, as well as various correlations among them, and their basic features.







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