Arkhipov Anatoliy Evgenyevich – Cand. of Econ. Sci., Associate Professor, Chair of Service and Organization of Commercial Activity, Novosibirsk State University of Economics and Management
Marketing is becoming a priority direction for sanatorium and resort complexes. The model of contour packaging of spa products provides competitive strength, competitive stability and competitive mobility of sanatorium and resort complexes. Management of marketing communications in the market of sanatorium and resort services contributes to the formation of customer loyalty.
Tel : +7 495 649 6241
Fax : +7 800 3331538
E-mail : bgscience@idbg.ru
Address : RUSSIA, 101000, Moscow, Myasnitskaya st. 13-2
BIBLIO-GLOBUS Science - one of the leading science publishers in Russia.
Read More