bgscience@idbg.ru
+7 495 648 62 41 Russia, 127015, Moscow, Novodmitrovskaya st. 5A (b. 7)
Menu

Switch to Russian:to Russian

Functions of Subjects of the Advertising Market in Azerbaijan When Starting Advertising Activities


Sabina Akperova
(about the author)

Akperova Sabina Sabir –

Published in:
Russian Journal of Entrepreneurship
– № 7-2 / July, 2011



Keywords: advertisers, advertising activity, advertising agencies, research organizations


Citation:
Sabina Akperova (2011). Functions of Subjects of the Advertising Market in Azerbaijan When Starting Advertising Activities. Russian Journal of Entrepreneurship, 12(7), 175-180. — url: http://bgscience.ru/com/lib/3116


Share:

Abstract:

The article considers the features of the advertising market in Azerbaijan, which should be taken into account to start advertising activities. The author examines the legal aspects of advertising, proves the role of the state as a regulatory body, which is an important subject of the advertising market.







References:
1. Zakon Azerbaydzhanskoy Respubliki «O reklame». – B.: GANUN, 1997. – 4 s.
2. Balabanov A. Struktura vzaimootnosheniy reklamist-reklamodatel (poiski resheniy) // Marketing i marketingovye issledovaniya v Rossii. – 2001. – № 1.
3. Batra R., Mayers Dzh.Dzh., Aaker D.A. Reklamnyy menedzhment. – M.: Vilyams, 2001.
4. Vasilev G.A., Polyakova V.A. Osnovy reklamnoy deyatelnosti. – M.: YuNITI- DANA, 2004. – 414 s.
5. Veselov S.V. Marketing v reklame. Chasty I. Reklamnyy rynok i ego izuchenie. – M., 2002.
6. Rossister Dzh. R., Persi L. Reklama i prodvizhenie tovarov: per. s angl. – SPb: Piter, 2001. – 656 s.
7. Skorodelov K. Planirovanie reklamnoy kampanii reklamnym agentstvom // Marketing v Rossii i za rubezhom. – 2000. – № 3.