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Using Economic Diagnostics in the Strategic Management of the Catering Service Market


Lada Rozhdestvenskaya, Svetlana Glavcheva
(about the authors)

Rozhdestvenskaya Lada Nikolaevna –

Glavcheva Svetlana Ivanovna –

Published in:
Russian Journal of Entrepreneurship
– № 8-1 / August, 2011



Keywords: catering service market, economic diagnostics, market development strategy, strategic management


Citation:
Lada Rozhdestvenskaya, Svetlana Glavcheva (2011). Using Economic Diagnostics in the Strategic Management of the Catering Service Market. Russian Journal of Entrepreneurship, 12(8), 149-154. — url: http://bgscience.ru/com/lib/3077


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Abstract:

The article describes a method of economic diagnostics of the catering service market. The authors define the concept of development strategy for the catering market and offer a list of actions to implement the management strategy in the catering services market.







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